Privacy Policy

Last Updated: January 15, 2025

TrueForm Remodeling LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website trueformdfw.com, use our services, or communicate with us.

Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

• Fill out a contact form or request an estimate
• Schedule an estimate or service appointment
• Sign a contract or agreement for our services
• Communicate with us via phone, email, or text message
• Leave a review or testimonial

This information may include:

• Name and contact information (address, email, phone number)
• Property address and details about your home
• Project details, preferences, and budget information
• Payment and billing information
• Photos of your property (with your consent)
• Communication records and correspondence

Information Collected Automatically

When you visit our website, we may automatically collect:

• Device information (browser type, operating system)
• IP address and general location information
• Pages visited and time spent on our website
• Referring website or search terms
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

• Provide estimates and respond to your inquiries
• Schedule and perform remodeling services
• Communicate project updates, progress photos, and scheduling information
• Process payments and maintain financial records
• Send appointment reminders and follow-up communications
• Improve our website and services
• Request reviews and testimonials (with your permission)
• Comply with legal obligations

3. Information Sharing

We do not sell, rent, or trade your personal information. We may share your information with:

• Service Providers: Third-party vendors who help us operate our business (e.g., our CRM platform Housecall Pro, payment processors, accounting software)
• Subcontractors: Licensed professionals who assist with your project (e.g., electricians, plumbers), limited to information necessary to complete their work
• Legal Requirements: When required by law, court order, or to protect our rights

4. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Remember your preferences
• Understand how visitors use our website
• Improve our website performance
• Provide relevant advertising

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

5. Third-Party Services

Our website may contain links to third-party websites and services, including:

• Google Analytics (website analytics)
• Housecall Pro (scheduling and customer portal)
• Social media platforms

These third parties have their own privacy policies. We encourage you to review them.

6. Data Security

We implement reasonable security measures to protect your personal information, including:

• Secure, encrypted connections (SSL/TLS) on our website
• Secure storage of digital records
• Limited access to personal information on a need-to-know basis
• Regular security reviews of our systems and vendors

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

You have the right to:

• Access: Request a copy of the personal information we have about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing communications at any time

To exercise these rights, contact us using the information below.

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and honor warranty obligations
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements

Project records, contracts, and related documents are typically retained for at least 7 years.

9. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Texas Privacy Rights

Texas residents may have additional rights under the Texas Data Privacy and Security Act (effective July 2024). If you are a Texas resident and wish to exercise your rights, please contact us.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Us